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AdMental is in its fifth year and is an event that asks Adelaide’s emerging Advertising Creatives to produce an advertisement to “sell” mental health and wellbeing.


This is an annual event which brings together Adelaide Advertising and Design Club (AADC), SA Health’s Office of Public Health, Don Dunstan Foundation and the Mental Health Coalition of South Australia (MHCSA). Each year this team works on a brief that targets a specific message with previous years covering mental illness, loneliness in older people and workplace mental health and wellbeing. This year the brief is the mental health of emergency service workers.

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